Cultural homogenization thesis

Companies such as Yahoo. In addition to borrowing Western architecture codes, the reproduction of Western urban space in the modernized China is also evidenced in the spatial rubrics that are used to name the real-estate developments: According to Grindstaffthe challenge of defining popular culture results from A.

From the page design to the organization of the content and the various functions of scheduling, the designing of many website have a high degree of consistency. In all, cultural diversity still exist between different cultures, the concept of globalization could not be totally equal to the cultural homogenization and cultural diversity still exist between different cultures.


Then Huntington analyzes the relation between the West and these other two civilizations, foresees serious clashes between these cultures, particularly between the West and the Islamic civilization, which he describes as inclined toward violent conflict.

Irrationality of Rationality[ edit ] Ritzer also outlines Irrationality of Rationality as a fifth aspect of McDonaldization.

Globalization's Cultural Consequences

Efforts are related to focusing on quality instead of quantity, enjoying the unpredictability of service and product and employing more skilled workers without any outside control. Meanwhile deeply rooted underlying assumptions, values and beliefs remain adjacent to their original cultural context.

However, some proponents of the concept of global culture Cultural homogenization thesis that the latter is not cohesive in nature and refers to a set of cultural practices that only bear surface resemblance.

Consequently, globalization has been addressed from the points of view of economics, social sciences, politics and international relations and has been subject to endless debates in various disciplines.

The incisive conceptualization indicates that globalization cannot be discerned as simple patterns or linear trends in a single equilibrium.

In relation to globalization, these two aspects have important implications with respect to how individuals express their cultural identities, in terms of the future of cultural traditions, and with cultural industries.

As evidenced in the resurgence of Confucianism on the global stage, the bidirectional cultural syncretism is not necessarily American. Culture is politicized, wrapped in civilizational packages that just happen to coincide with geopolitical entities.

The theory does not correspond to an established theoretical matrix or paradigm but it conjectures a shift by virtue of its nature. Telling examples of cultural hybridization abound in Chinese society. In terms of limitations, the hybridization thesis may conceal the unevenness in the process of mixing and distinctions need to be made between the different types and styles of mixing as the latter may undergo different evaluation processes in diverse cultural settings Pieterse, The author maintains that the appeal of American popular culture is defined by its mixed and nomadic characteristics, its light-hearted resilience, and its disconnection from its unequal and hostile past.

Suddenly I know him, I see the old face in the altered one. In other terms, globalization contributes in creating a new and identifiable class of individuals who belong to an emergent global culture.

The phenomenon of being McDonaldized has transformed the many aspects of the cultures within those societies, particularly, the way people live in their environments.

In this regard, Robertsonwho is critical of the focus on processes stemming from the United States and its homogenizing impact on the world, advocates the notion of heterogeneity with a focus on diversity, multi-directional global flows and the existence of world processes that are independent and sovereign of other nation-states.

It can give positive results if people can integrate with other ideologies without losing their cultural identity. This reveals that, if there is any warrant to the homogenization thesis, it is not a static homogenization. Culture allows individuals to create human societies by defining the conditions of how people live among each other and together, as well as, by abiding to social and cultural codes that distinguish them from other cultures.

Therefore, schools will become less effective at educating children as they will fail to develop creative thinkers. It goes beyond doubt that globalization unmistakably breeds cultural hybridization, but the incongruities and incompatibilities originating from divergent cultural spaces are reconciled and rationalized by some unified tenets - commodification and consumerism - that typically distinguish the globalization of capitalist production.

This theory exposes a very positive view of cultural globalization that is not linked with homogenization but with global heterogenization and the emerging of new cultural realities.

According to Grindstaffthe positive aspect s of today's cosmopolitan consumer culture is are that it A. Talbott observed that, in opposition to what the McDonaldization theory holds about predictability, the main attraction for the Russian customer is in the diversified and unique lines of products that the chain offers not the standard menu items that one thinks they may find in Russia.

This reveals that, if there is any warrant to the homogenization thesis, it is not a static homogenization. Globalization leads to the media market dominated by particular corporations.

Rethinking the Role of the State. Ethnoscapes are concerned with the flows of individuals around the world.

The main thesis of cultural hybridization is the continuous process of mixing or blending cultures. To the extent that the supraterritorial global relations are relatively delinked from, and decreasingly confined to, particular territorial spatiality and the local established practices, social interactions are not mapped on a territorial grid, but characterized as transplanetary connections.

Insofar as cultural globalization does not dissolve the significance local cultures in our social life institutionalized by modernity, the perspective of cultural hybridization has more explanatory power than does the cultural homogenization thesis.

The cultural imperialism thesis originally referred to the imposition of political ideologies.

Cultural homogenization

A later ver - between cultural homogenization and cultural het - erogenization.’ This suggests that neither outcome Theories concerning processes of cultural globalization: Cultural flows Cultural networks Impediments to flows: cultural.

Globalization has been associated with a range of cultural consequences. These can be analyzed in terms of three major theses, namely, homogenization, polarization, and hybridization.

The homogenization thesis proclaims that global culture is becoming standardized around a Western or American pattern. While some evidence supports. A piece of chalk essay analysis thesis stranded on a desert island essay help psychology essay help uk voyage slavery and sectional attitudes essays isb video essay size of twin essay on the Essay on cultural homogenization.

5 stars based on 58 reviews Essay. Share. Related News. Hello world! 0 Comment Read More. Hello. Homogenization T/F The writings of some scholars, including that of popular author James Kunstler and geographer Edward Relph, held to the view of the homogenization thesis, in which globalization ultimately leads to widespread cultural homogenization.

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Globalization and Culture: The Three H Scenarios

Search. Homogenization Thesis. globalization makes cultural tastes, beliefs, and practices converge and become more alike.

Cultural homogenization thesis
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Homogenization thesis